About us

A22 Sports Management is a company that was formed to sponsor and assist in the creation of the European Super League. In its advisory capacity, A22 focuses on the overall structure, operating and financial aspects of the potential new competition.

The current focus of our work is to set up an active and extended dialogue with a comprehensive group of football stakeholders including clubs, players, coaches, fans, media and policy makers, the European Football Dialogue. The aim is to facilitate a conversation about a sustainable sporting model that reflects the long-term and mutual best interests of fans and the broader football community. For updates, please follow us on Twitter or subscribe for updates here.

The dialogue initiative is being undertaken against the backdrop of the continuing legal process in the Court of Justice of the European Union (CJEU) regarding the legality under competition law of the current UEFA monopoly on European club competitions. A22 is a co-claimant to the proceedings.

Bernd began his career in the sports rights industry with UFA Sports in Hamburg, after graduating from university. From 2003, he worked as Marketing Manager for sport rights agency Sportfive. In 2004, he moved to the leading Spanish media company, Antena 3 (today Atresmedia), to take over the Investor Relations function.

From 2007 to 2013, he oversaw a portfolio of free-TV channels as Managing Director Multichannel within the Spanish broadcasting group. In 2013, Bernd joined RTL Group in Germany, assuming the duties of Managing Director of the German TV channel VOX where he launched some of the most successful programmes in the channel’s history.

From January 2019 until September 2021, he was CEO of Mediengruppe RTL Deutschland, one of Europe’s leading private broadcasting groups. From January 2019 until June 2022, Bernd was also a member of the Group Management Committee of Bertelsmann, a media, services and education company that operates in about 50 countries around the world.